Destination

Destination is a brand of roll-and-move board games first published in 2004. In the original taxi-themed version, players compete as taxi drivers to acquire play money by moving from destination to destination across the board using dice. The game combines chance from rolling dice and drawing chance cards with a degree of strategic decision-making in planning routes and managing resource cards. Developed by Portsmouth-based entrepreneur Rachel Lowe, the brand featured in the inaugural British series of Dragons' Den, in which Lowe's investment pitch was rejected. After securing alternative funding, Destination London was published by RTL Games Ltd for Christmas 2004, becoming Hamleys' best-selling game of the year. Since 2004, over twenty-five editions of the game have been published, covering different geographic areas and including licensed versions inspired by Pixar animations, Harry Potter, the London 2012 Olympics, and Downton Abbey. In May 2009, RTL Games entered administration, and was succeeded by Lowe's new company, She Who Dares UK Ltd. In March 2022, the Destination brand was acquired by Heathside Trading.